How to watch Apple’s ‘Awe dropping’ event on September 9

Autumn is Apple season, and the tech company will once again host its annual unveiling of the season’s new smartphone generation. The fall event has been dubbed “Awe dropping,” and so we’re hoping for some surprising announcements that will earn the name. “Awe dropping” all begins on September 9 at 1PM ET/ 10 AM PT.

If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the whole show on or on its . We’ve also got the livestream embedded below so you can follow along with our liveblog while you watch.

With just a week to go until the “Awe dropping” event, it seems like we’ve already gotten a lot of advanced insights about what the new has in store. Apple introduced the software side of the equation with the unveil at WWDC this summer, and since then we’ve gotten some pretty reliable insights on the hardware.

The big reveal is expected to be an ultralight smartphone, potentially called the iPhone 17 Air. This would be Apple’s first application of its Air nomenclature for mobile, and when we had at the end of August, he suggested that the first iteration of the smartphone might come with some growing pains. We also anticipate seeing a base iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max.

Beyond the smartphones, “Awe dropping” will likely showcase some refreshes for the Apple Watch and possibly for some new smart home tech. Tune in on September 9 to hear all the new product launches.